Attorney Award Programs: Earning and Ethically Marketing (Self-study)

Course Description

Displaying attorney awards as part of your new client conversion strategy is the norm for law firms today. 

But how do you know which award programs will have the most positive impact on prospective clients and referring attorneys?  How should you go about applying or participating in the nomination process?  What kind of financial investment should you make once you earn an award?  And how do you stay within the parameters set by your licensing association for marketing honors? 

LawPracticeCLE is the leading provider of relevant and engaging lawyer education seminars and is pleased to provide the webinar titled Attorney Award Programs: Earning and Ethically Marketing by Matt Starosciak, one of the nation’s leading experts in law firm consulting and business development. 

When it comes to law firm management and marketing, Matt Starosciak is a true expert.  He has practiced law in both small and large firm environments.  He spent the better part of a decade as a top sales representative at the oldest lawyer marketing company in the world.  And most recently, as the founder of Proven Law Marketing, Matt has been responsible for the client development and revenue growth at some of the nation’s top law firms.  In 2017, he authored The Lawyer Marketing Book, a comprehensive resource on law firm client development.

Matt earned his J.D. from the University of Houston Law Center and B.A. in Accounting from Michigan State University. 

Syllabus

1. What attorney awards should you focus on first?
2. What are the best strategies for winning honors and recognition both within and outside the legal industry?
3. How to stay within the rules concerning lawyer communications and especially Model Rules 7.1, 7.2 and 7.3.
4. What are the most effective ways to market individual and firm-wide honors… and what should it cost?    
5. Dispelling myths about attorney award programs.

Instructor

Matt Starosciak, Esq.