Attorney Award Programs: Earning and Ethically Marketing


Displaying attorney awards as part of your new client conversion strategy is the norm for law firms today. 

But how do you know which award programs will have the most positive impact on prospective clients and referring attorneys?  How should you go about applying or participating in the nomination process?  What kind of financial investment should you make once you earn an award?  And how do you stay within the parameters set by your licensing association for marketing honors? 

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