Law Firm Marketing: Should Your Law Firm Invest in Search Engine Optimization (SEO) (Retired)

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Making the right decisions about your law firm’s internet strategy is tough to do in 2019.  One of the most commonly pitched strategies is Search Engine Optimization (SEO) advertising.  But how do you know whether SEO is the right investment for your firm?  How much should you spend on it?  Should your campaign be managed in-house or by a vendor?  What is a reasonable return on investment, and how long should it take to realize it?

LawPracticeCLE is committed to the success of all attorneys in private practice and is pleased to provide the webinar titled Should Your Law Firm Invest in SEO? by Matt Starosciak, one of the nation’s leading experts in law firm marketing.

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Event Details

Course Type

Course Instructor

Matt Starosciak, Esq.

Original Date Of Course

General Credits

0

Course Description

Making the right decisions about your law firm’s internet strategy is tough to do in 2019.  One of the most commonly pitched strategies is Search Engine Optimization (SEO) advertising.  But how do you know whether SEO is the right investment for your firm?  How much should you spend on it?  Should your campaign be managed in-house or by a vendor?  What is a reasonable return on investment, and how long should it take to realize it?

LawPracticeCLE is committed to the success of all attorneys in private practice and is pleased to provide the webinar titled Should Your Law Firm Invest in SEO? by Matt Starosciak, one of the nation’s leading experts in law firm marketing.

Syllabus

  1. What you must know about SEO today
  2. What types of firms should be investing in SEO
  3. Advantages of SEO marketing
  4. Disadvantages of SEO marketing
  5. To hire a vendor or not… and how to pick one
  6. Tracking ROI and setting the right expectations

Instructor

Matt Starosciak, Esq.