Legal Issues for Social Media Influencers (On-Demand)

$169.00

In this webinar, Christy Foley, Esq. will discuss the contractual and intellectual property issues that social media influencers need to be aware of in order to protect themselves as well as create profitable relationships. She will also cover the FTC rules for advertising on social media.

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Event Details

Course Type

Original Date Of Course

Course Instructor

Christy L. Foley, Esq.

General Credits

2

Course Description

In this webinar, Christy Foley, Esq. will discuss the contractual and intellectual property issues that social media influencers need to be aware of in order to protect themselves as well as create profitable relationships. She will also cover the FTC rules for advertising on social media.

Principles

  • Contractual clauses that should be included in social media influencers’ agreements with businesses
  • Copyright and trademark issues that need to be negotiated prior to drafting influencer agreements
  • FTC rules that influencers need to be informed of before contracting with a business to do advertising work

Syllabus

  1. Overview of the social media influencer concept
  2. Explanation of key clauses influencer contracts need to contain
  3. Summary of intellectual property issues that are presented in influencer agreements (including definitions of those forms of intellectual property)
  4. Review of FTC regulations regarding online advertising
  5. How to counsel clients on both sides regarding FTC rules

Instructor

Christy L. Foley, Esq.

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