Marketing Tools for Lawyers: Online Marketing (On-Demand)

$109.00

There is no disputing that reputation management has become a key component of the law firm practice management process. This includes monitoring online commentary about your firm and its individual attorneys and staff members as well as generating positive reviews and dealing with negative feedback about your firm. But how does a busy law practice effectively contend with the complicated issue of controlling what other people say online? How do you ask valued clients for reviews without it coming off as awkward or unprofessional? And, perhaps most importantly, how do you convince clients to take action for your benefit?

This CLE-eligible session answers the most important questions surrounding online law firm reviews and will leave attendees with specific tools for managing their firm’s online reputation.

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Event Details

Course Type

Original Date Of Course

Course Instructor

Matt Starosciak, Esq.

General Credits

1

Course Description

There is no disputing that reputation management has become a key component of the law firm practice management process. This includes monitoring online commentary about your firm and its individual attorneys and staff members as well as generating positive reviews and dealing with negative feedback about your firm. But how does a busy law practice effectively contend with the complicated issue of controlling what other people say online? How do you ask valued clients for reviews without it coming off as awkward or unprofessional? And, perhaps most importantly, how do you convince clients to take action for your benefit?

This CLE-eligible session answers the most important questions surrounding online law firm reviews and will leave attendees with specific tools for managing their firm’s online reputation.

Syllabus

  1. Why online reviews are so critical for law firms
  2. The most important review websites for attorneys
  3. Two options for managing the online review process (in-house and software)
  4. Effective strategies for dealing with negative reviews
  5. Keys component of a strong online review strategy
  6. Specific nuances to know about online reviews

Instructor

Matt Starosciak, Esq.

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