Ethical Marketing for Lawyers: Building Your Practice While Complying with the Attorney Advertising Rules (On-Demand)

Course Description

In this CLE course, you’ll gain expert guidance on navigating advertising regulations that shape your legal practice’s public presence. Learn how to create compelling content, improve visibility through Google ads, and master SEO to enhance your website’s performance. Explore strategies for effective social media use and budget allocation to attract new cases. This session will provide practical tools to grow your practice while staying compliant with advertising laws. Additionally, gain insights into recent court decisions and ethics opinions to make informed marketing choices.

Principles

• Learn how to apply attorney advertising rules to public relations, marketing, social media, and website practices
• Build effective content creation programs that align with ethical guidelines and resonate with your target audience
• Discover strategies for optimizing Google ads and implementing SEO best practices to increase visibility and website traffic
• Evaluate the role of social media in expanding your practice and attracting new clients
• Understand recent rule changes and ethics opinions while comparing traditional and digital advertising methods to strategically budget your advertising dollars

Syllabus

1. Overview of Rules 7.1-7.5
2. Ethical Marketing Techniques
   • Strategic Planning & Research
   • Earned Media & Article Writing
   • Traditional Advertising
   • Digital Advertising
   • Websites
   • SEO
   • Social Media
   • Social Media Advertising
   • Newsletters
   • Marketing Materials
3. Alexander v. Cahill Decision and its Impact
4. Recent Ethics Decisions