Course Description
Advertising law is guided by the principle that advertising should be truthful, non-misleading, and supported. Although this is a fairly simple concept in theory, the process of reviewing and approving advertising materials entails myriad considerations and a careful, fact-specific inquiry. And, with the advertising industry constantly evolving to maximize consumer engagement, the practice of advertising law must likewise adapt to changing realities and new marketing practices. This webinar will provide an introduction to advertising law, as well as a discussion of recent developments in the field.
Syllabus
- Advertising Law Basics
- Endorsements and Testimonials
- Consumer Reviews
- Emerging Issues: AI, Deepfakes, and Chatbots