How AI is Changing Law Firm Visibility: Insights from Google and ChatGPT

Course Description

AI is already reshaping how clients find and choose law firms. In this webinar, Jason Hennessey walks through two real case studies and breaks down the key variables Google and ChatGPT appear to be using in their algorithms. You will gain early insight into what you can do proactively to give your firm a stronger chance of showing up in your market when prospects are actively looking for legal help.

You will see which factors seem to matter most when people search or prompt for legal services, and how those signals influence visibility and lead quality. Jason connects proven SEO fundamentals with practical AI use to help law firms attract more qualified leads, improve conversions, and lower acquisition costs. You will leave with a clear roadmap to protect and grow your firm’s marketing as AI becomes central to search and discovery.

Syllabus

1. Two real case studies showing how AI is affecting law firm visibility
2. Early signals and variables influencing Google and ChatGPT responses
3. How prompts and traditional searches differ, and why both drive leads
4. What search engines and AI tools appear to favor in legal content
5. Where traditional SEO still plays a critical role
6. Using AI tools to better match real client intent
7. Turning AI-driven visibility into signed cases
8. A practical framework to future-proof law firm marketing