Bill Kanasky Jr., Ph.D.

Dr. Bill Kanasky is recognized as a national expert, author, and speaker in the areas of witness preparation and jury psychology. He provides top-quality litigation research and consultation to defense counsel involved in civil lawsuits. Bill has expertise in all aspects of litigation research and consulting, including:

● Witness Preparation: Special proficiency in pre-deposition and pre-trial witness effectiveness training, particularly with corporate executives, healthcare professionals, foreign-born witnesses, and 30(b)(6) witnesses.

● Trial Science: Expertise in all aspects of jury research, including research design, sampling methods, multivariate statistical analysis, and juror profiling; also skilled in juror questionnaire and voir dire development, jury selection, opening statement construction, case strategy analysis, and persuasive visual aid creation.

● Settlement and Mediation Science: Expertise in early case assessment, empirical damages prediction, and witness effectiveness assessment.

● Critical Communications: Specialization in framing messaging to prevent Reptile attacks on fact and expert witnesses, spokespersons, and corporate representatives.

Bill’s success with training witnesses for deposition and trial testimony is remarkable. His systematic witness training methodology is efficient and effective, as it is designed to meet each witness’s unique needs, while concurrently teaching core principles of persuasive communication. Clients benefit from Bill’s ability to transform poor or average witnesses into extraordinary communicators.

Bill earned his B.A. in Psychology from the University of North Carolina at Chapel Hill, and his Ph.D. in Clinical Psychology from the University of Florida. He has been a faculty member at several trial academies where he has taught voir dire development, jury selection methodology, and witness preparation techniques. Bill is a published author in the areas of communication science and jury psychology, and has presented at numerous State Bar conventions, corporate counsel organizations, corporate legal departments, law schools, and major law firms.

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