If you don’t understand the new cyber currency and Web 3.0, this is the webinar for you. Not only will we give you a brief overview of NFTs, but we also will highlight some of the issues related to brands using NFTs as part of their marketing. Below are some of the topics, we will discuss:
Syllabus
- Background on NFTs/ Characteristics Important to Promotions/Examples of How Brands are Using NFTs
- Brand Protection and Enforcement Related to NFTs
- IP Enforcement Issues Related to NFTs
- Issues Associated with a Brand Creating its Own NFTs or Using a Third Party to Create NFTs
- Best Practices with Creating a Crypto Wallet
- Issues Associated with Minting NFTs
- License Agreement for NFTs
- How Can You Use a Third Party NFT in Marketing/Promotions?
- Use of NFTs/Cryptocurrency as Promotional Giveaways/Prizes
Instructor
Nerissa Coyle McGinn, Esq.
