Joseph I. (“Joe”) Rosenbaum is an internationally recognized and highly valued media, entertainment, marketing and promotions, corporate-commercial transactional lawyer, known as much for his policy acumen and strategic advice, as his legal skills and practical judgment. Prior to joining Rimon, Joe was a partner in the New York office of Reed Smith LLP and prior to private practice, served for 17 years as an in-house lawyer for American Express, including 4 years in Toronto as Vice President & General Counsel of Amex Canada.