Marc W. Halpert, a recognized LinkedIn consultant, specializes in legal professionals and law firms over the 15 years he has served as a 1:1 coach and group trainer. He offers his leading views on LinkedIn best practices and maintains that your ability to be relevant to others who want to know more about you and ultimately contact you is primarily dependent upon your telling your career narrative (past, present, and glimpse into the future). Prospects quickly choose based on what they read about you: whether to pursue and contact you or seek a competitor. Further, you are ethically responsible for everything that appears on your profile, so learn current tips and techniques to optimize it, and command greater attention as you self-brand yourself and your firm. Since changes to LinkedIn is constant and as your career trajectory heightens, he believes you should use LinkedIn as a power tool to tell your own story, for self-branding and personal marketing.
His book “LinkedIn Marketing Techniques for law and Professional Practices was published by the American Bar Association and is now in its second edition. He has blogged over 2800 times since November 2011 on a myriad of LinkedIn topics for professionals.
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