Paul Rafelson, Esq.

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Paul Rafelson is the Managing Attorney of Rafelson Law PLLC, an e-commerce law firm based in Boca Raton, Florida. His practice focuses on Amazon marketplace compliance and enforcement, trademark prosecution and enforcement, e-commerce mergers and acquisitions, and regulatory matters affecting online sellers. He has advised on over $1 billion in e-commerce transactions. Paul founded the Online Merchants Guild (OMG), a national trade association advocating for online sellers, and SellerBasics, a subscription Amazon account health plan built to absorb the relentless compliance and enforcement burdens sellers face on the platform.

Education & Credentials

• Paul holds a BS in Accounting from the University of Massachusetts Amherst, a JD and MBA from Villanova University, and a Tax LL.M. from NYU School of Law.

Recognition & Leadership

• Paul’s written submissions to Congress made him the most cited outside resource in the House Judiciary Committee’s bipartisan antitrust investigation final report on Amazon. His commentary and analysis have appeared on CNN, Bloomberg, CNBC, and PBS Frontline.

Professional Involvement

• Paul founded the Online Merchants Guild (OMG), a national trade association advocating for online sellers, through which he has led legal challenges on behalf of the Amazon seller community against unfair business practices, including state enforcement actions where Amazon scapegoated sellers for pricing and sales tax decisions Amazon itself controlled. He also founded SellerBasics, a subscription Amazon account health plan built to absorb the compliance and enforcement burdens sellers face on the platform.

Experience

• Before launching his firm, Paul worked as in-house counsel at Microsoft, Walmart, and GE. He also sold on Amazon in the pre-FBA era, which gives him direct operational insight into the marketplace dynamics he now litigates.