Course Description
This course provides business professionals, entrepreneurs, and brand managers with a practical understanding of the legal and strategic foundations of branding and franchising. Participants will learn how to protect and leverage intangible brand assets, navigate trademark and licensing issues, and structure successful franchise systems. The course also provides an overview of franchise law, including franchise disclosure requirements, franchise agreements, regulatory compliance, and dispute resolution. This course is ideal for small business owners, brand managers, marketing professionals, and legal or compliance advisors involved in brand development or franchise operations.
Syllabus
- Fundamental of trademark and trade dress protection
- Licensing and brand expansion strategies
- Legal structure and regulation of franchise systems
- Managing brand and franchise disputes