Emerging Trends in Advertising Regulation (On-Demand)

General Credits:
Original Date Of Course:

$179.00

Course Description

Advertising law is guided by the principle that advertising should be truthful, non-misleading, and supported. Although this is a fairly simple concept in theory, the process of reviewing and approving advertising materials entails myriad considerations and a careful, fact-specific inquiry. And, with the advertising industry constantly evolving to maximize consumer engagement, the practice of advertising law must likewise adapt to changing realities and new marketing practices. This webinar will provide an introduction to advertising law, as well as a discussion of recent developments in the field.

Syllabus

  1. Advertising Law Basics
  2. Endorsements and Testimonials
  3. Consumer Reviews
  4. Emerging Issues: AI, Deepfakes, and Chatbots

Credit Details

Course Type

Course Instructor

Louis DiLorenzo, Esq, Louis DiLorenzo, Esq.

Original Date Of Course

General Credits

1.5

Louis DiLorenzo, Esq.
Louis DiLorenzo, Esq.
Louis DiLorenzo, Esq. is an adjunct professor at Brooklyn Law School, where he developed and teaches a course on advertising law, and brings extensive experience counseling major brands, agencies, and media companies on advertising regulations, intellectual property, and false advertising issues across highly regulated industries including alcoholic beverages, automotive, tobacco, and food and beverage. As a former advertising industry professional, he combines practical knowledge of campaign development with legal expertise to help clients navigate state and federal regulatory requirements while advancing their creative strategies.
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