LinkedIn for Legal Professionals: Brand Marketing Yourself Professionally and Ethically (On-Demand)

Course Description

Once we give ourselves permission to demonstrate WHY our accomplishments are meaningful in our LinkedIn career narrative, a great first step, we still tend to shortchange the narrative opportunities LinkedIn provides. The speaker has coached thousands of legal professionals to employ emerging best practices, sometimes at odds with their comfort zone, all designed to encourage them to express their specific brand marketing in qualitative ways they never have before.

This 90-minute session will address why lawyers need to be active on LinkedIn, how to explain their brand, telling “why they do what they do” and how to ask others to comment “how well” they do that “why.” The goal: bring all attendees to a common ground of understanding to best portray their experience, career accomplishments and earned skills, so others can vet them as warm referrals and choose to engage with them vs. the competition. Time will be allocated at the end for Q & A.

Syllabus

1. Organize, plan, and redraft each LinkedIn section to tell your career story, communicate your “why”
2. Analyze your “why” adding rich graphics, audio, video, and features to make your profile more memorable
3. Design each section to refer to the ones above/below it to reinforce your essential themes
4. Revise your profile continuously based on trends in your field(s), as you change, and as you fulfill professional lifetime goals
5. Tips on crafting a LinkedIn profile within legal ethical standards
6. LinkedIn branding tips for law firms’ company Profiles to complement the website
7. Four ways to ensure engagement with your LinkedIn posts and comments on others’ posts
8. Brief comments on the risks of using AI to build your LinkedIn profile